Neurotechnology
“Wondering what trend will amaze the world in 2023, I bet neuroscience and brain-machine interfaces“says Isabel F. Peñuelas. And while the founder of Neuralink Elon Musk recently expressed his intention to conduct the first human trials of neural implants within six months, there is still a long way to get approval from the health authorities for this type of But Musk is far from the only entrepreneur working on new solutions to improve mental health, treat neurological diseases or cure those brain damage; and neuroscience is expected to reach a market value of US$ 41.4 billion in 2030. “This year we can see. the first person with a chip implanted in the brain”, suggested Fernández Peñuelas.
Embedded finance
Continuing the revolution that has taken place in the financial sector for many years with open banking, Banking-as-a-Service and fintech, 2023 will see the rise of so-called embedded finance. Based on API (Application Programming Interfaces), they make it possible offers financial services directly through third party platforms. For Robert Altes, of BBVA Open Innovation, embedded finance “translates a need to better serve and build customer loyalty”. Through smart devices and commercial applications commonly used by users, this ecosystem can integrate products “from a credit or debit card to digital payments, loans, insurance or investments,” explained Highness.
Innovation, an interconnected web
In this moment of technological effervescence, there are still many other trends that we can talk about: gene editing, which has a great potential impact on the foodtech sector; blockchain, applied to cybersecurity (for example, to build secure digital identities that enable embedded finance), decentralized finance, Web3—an evolution of the Internet that promises to recover decentralization thanks to blockchain technology—, immersive experience, sectors such as legaltech (technology used in legal services) and others.
Adaptive artificial intelligence, superapps or digital immune systems are some of the most popular technological trends of the year that is about to begin, according to consulting firm Gartner. For Deloitte, robotics (increasingly autonomous and precise), spacetech to conquer space or biomolecular engineering are among the emerging technologies that will lead innovation in 2023.
But there is only one thing more difficult than predicting which trends will shape our future, and that is predicting the impact they will have. David Alayón, from Innuba, remembers the so-called law of Amara: “We tend to overestimate the short-term effects of a new technology, while underestimating its long-term effects.” With endless possibilities to explore and unsuspected potentials, we can’t wait to see what innovation will bring in 2023.
