February 16, 2025

In line with the brand’s commitment to reducing environmental impact, the company intends to remove 90oz and above packaging from its laundry liquid product line in favor of concentrated options.

BURLINGTON, Vt., Nov. 1, 2022 /PRNewswire/ — With the aim of changing the old way of doing laundry and reducing emissions as well as plastic and water waste, the leading company of household products and green products pioneer Seventh Generation announced today a commitment to phase out all large-format laundry detergent bottles. from its product line by 2030 and move all laundry products to concentrated formats.

“If you walk down the laundry aisle it’s clear that it’s full of unnecessary plastic and needs fixing,” he said. Alison Writenour, Chief Executive Officer, Seventh Generation. “We have studied our concentration change, mainly concentrated formats like our EasyDose laundry detergent that deliver the same performance while fulfilling Seventh Generation’s commitment to reduce the impact and less plastic in the world. We are not can continue to rely on large format. Plastic containers and the industry as a whole need to do better.”

The United Nations Environment Program recently found that only 9% of plastic is recycled. As the industry uses strategies to reduce environmental impact including increasing recyclable and reusable packaging, supporting recycling infrastructure and circularity, and using less virgin packaging plastic – all steps in the right direction to solve the problem of plastic – companies must face the issue at the source.

“Focusing on concentration and eliminating large jugs and diluted laundry formulas is not only a win for the environment but also a win for the consumer,” said John Moorhead, Chief Marketing Officer, Seventh Generation. “We’ve always heard that consumers love the experience of our EasyDose laundry detergent – less plastic, less bulk, less messy and easier to use.”

“Overall as an industry, we sell more than 680 million bottles of liquid laundry detergent to wash more than 40 billion loads of excess materials that are wasted each year,” Moorhead continued. . “We at Seventh Generation are working to get there, but we can’t do it alone. CPG companies across categories have the opportunity to drive real impact to benefit the planet for generations to come.”

Not only will this commitment help Seventh Generation meet its aggressive plastic and emissions reduction goals, but it will also provide a better, more convenient consumer experience. Seventh Generation’s EasyDose™ Ultra Concentrated Laundry Detergent offers a powerful ultra-concentrated formula in a compact 23 fl oz bottle – a fourth the size of large format packaging. The concentrated product is easy to take and store and, with its EasyDose™ Auto-Dosing Technology, offers consumers 66 loads of clean laundry, measuring the right amount of detergent every time. Seventh Generation’s EasyDose™ bottle is also made with 100% post-consumer recycled plastic.

Shifting concentration to the laundry aisle not only means ease of use for consumers but also allows more shelf space for retailers. In addition to changing consumer behavior, there is an opportunity for businesses to work with retailers to rethink the way laundry is done together and prioritize more concentrated formats.

This commitment is one of many steps taken by Seventh Generation as the company looks to the future of the green category to ensure that the industry at large takes the necessary steps to ensure a safe, healthy people and planet. .

About the Seventh Generation
For more than 30 years, it has been Seventh Generation’s mission to help you protect your world with our environmentally conscious and effective household products. Our products are solutions for the air, surfaces, fabrics, pets and people inside your home — and for the community and environment outside of it. Seventh Generation offers a full line of laundry, dish and household cleaning products, baby products including Free & Clear diapers, training pants and baby wipes, plus recycled paper products and recycled plastic trash bags, and period care products including that is the Organic cotton certified tampons. The company takes its name from the Great Law of the Iroquois Confederacy which states, “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and to check the company website visit www.seventhgeneration.com.

SOURCE Seventh Generation

Leave a Reply

Your email address will not be published. Required fields are marked *