Chicago, Sept. 20, 2022 (GLOBE NEWSWIRE) — According to the latest research report, the Europe electric lawn mower market is expected to grow at a CAGR of 9.8% by 2027. Electric lawn mower sales are one of the most important areas of interest for manufacturers. In addition to product growth, retailers are now focused on choosing appropriate distribution networks for their products. They also run effective marketing campaigns to attract customers. In addition, they follow competitive pricing tactics to sell their goods to end-users. They are increasingly using online platforms to inform customers about their products. Increased internet penetration worldwide has made it possible for end-users to receive online tips for using robotic technologies.
Scope of the Europe Electric Lawn Mower Market Report
| Report Attributes | Details | |
| MARKET POWER (2027) | $4.2 Billion | |
| MARKET POWER (2021) | $2.4 Billion | |
| CAGR (2022-2027) | 9.8% | |
| MARKET SIZE BY VOLUME (2027) | 7 Million Units | |
| BASE YEAR | 2021 | |
| YEAR OF FORECAST | 2022-2027 | |
| MARKET SEGMENTS | Product, End-user, Power Source, Blade Type, Drive Type, Start Type, Distribution Channel, and Geography | |
| GEOGRAPHIC ANALYSIS | Europe | |
| COUNTRIES HAVE BEEN CAPTURED | UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, and Austria | |
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Key Insigts
- Increasing integration of sustainable practices in the landscaping industry and significant innovations in the battery technology space are expected to support market growth.
- Increasing government initiatives to maintain lower noise levels have encouraged the launch of new models of electric lawn mowers with lower noise emissions. For example, Directive 2000/14/ of the European Commission sets various regulations and guidelines for noise emissions of outdoor equipment.
- Urban green spaces are expected to gain momentum across Europe as they are considered factors that contribute to sustainability. The EU’s 2030 biodiversity strategy aims to bring green infrastructure back to cities. Therefore, such initiatives are expected to increase green areas across Europe, thus increasing the demand for electric lawn mowers in the market.
- Robotic lawn mowers are the fastest growing category in the electric lawn mower market. The segment is expected to add a revenue of $1 billion during 2021-2027 due to the increase in demand supported by higher efficiency, high speed, and remote access.
- Battery-powered lawn mowers are the main revenue contributor to the electric lawn mowers market in Europe and are expected to grow at a CAGR of 10.35% during the forecast period.
- Husqvarna Group, Robert Bosch, Stanley, Black & Decker, STIGA Group, and The Toro Company are some of the leading players dominating the electric lawn mowers market in Europe. Vendors are making significant investments to improve battery performance, increase run time and bring new features to ensure sustainable presence in a hypercompetitive environment.
Main Offerings:
- Market Size & Forecast by Revenue|2022−2027
- Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
- Market Segmentation – A detailed analysis by product, end-user, power source, blade type, drive type, starter type, distribution channel, and geography
- Competitive Landscape – 8 key vendors and 33 other prominent vendors
Increasing Manufacturing-led Programs and Initiatives
Vendors focus on selecting appropriate distribution networks for products along with product growth. They also create successful marketing campaigns to attract end-users. End-users use different websites to compare specific items as well. Online e-commerce platforms, such as Amazon, Argos, Best Buy, eBay, and OEMs’ e-commerce portals play an important role in spreading interest and awareness of such products.
Many dealers of electric lawn mowers rely on word-of-mouth marketing of existing customers to acquire new clients. One of the most important ways to gain customer trust and loyalty is to provide excellent customer service. This factor helps customers to show more confidence and trust in buying branded lawn mowers. Dealers offer referral programs, which reward existing customers for bringing in new customers, and thus help with customer retention.
Effect of More Competition from Chinese Vendors
The high cost of battery-powered lawn mowers is a major challenge for product adoption in the market, especially in developing countries. In addition, the development of new models with advanced features and functionality increases the cost of the product. Residential end-users are the potential target market for electric lawn mowers, and they are very price sensitive, with affordability as their main purchasing criteria. Therefore, the aforementioned factors provide opportunities for sellers in China, offering cheap alternatives to tap the potential of the market.
Key Vendors
- AriensCo
- Deere & Company
- Honda Motor Company
- Husqvarna Group
- Robert Bosch
- Stanley Black & Decker
- STIGA Group
- The Toro Company
Other Prominent Vendors
- Alfred Karcher SE & Co. KG
- AL-KO Gardentech
- AS-Motor
- Briggs and Stratton
- Chervon group
- Cobra
- Einhell Germany AG
- Emak SpA
- E. Zicom
- Generac Power Systems
- Greenworks Tools
- Gray Technology (GTECH)
- Hanghou Favorable Robot Technology
- iRobot
- LG Electronics
- LINEATIELLE srl
- see
- Mamibot
- Sports
- Miracle HumanTech
- Ningbo NGP Industry Co., Ltd.
- Positecgroup
- STIHL
- SUMEC Group Corp.
- Techtronic Industries
- Textron Inc.
- The Kobi Company
- time
- WIPER SRL
- YAMABIKO
- Zipper Machines Ltd
- ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
- Zucchetti Centro Sistemi Spa
Market segmentation
product
- Walk Behind Mowers
- Robotic Lawn Mowers
- Ride-on Mowers
- Standard Ride
- Zero-turn Lawn Mower
- Lawn Tractors
- Garden Tractors
End user
- Residential Users
- Professional Landscaping Services
- Golf Courses and Other Sports Arenas
- Government and others
Source of Power
- Electric Corded
- Battery Powered
Blade Type
- Cylinder Cylinders
- Deck/Standard Blades
- Mulching Blades
- Lift the Blades
Driving Type
- Manual Drive
- AWD (All-wheel Drive)
- FWD (Front-wheel Drive)
- RWD (Rear-wheel Drive)
Start Type
- Key Start
- Push Start
- Start Rewind (Pull/Manual/Start Rewind)
Distribution Channel
Geography
- Europe
- UK
- Germany’s
- France
- Italy
- Spain
- Sweden
- Netherlands
- Belgium
- Poland
- bEhinD
- Finland
- Austria
Check out our garden tools market profile to learn more about the industry.
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