

OPPO, the global technology brand recently unveiled its latest flagship, the OPPO Reno8 Series at The Green Planet, Dubai, a one-of-a-kind indoor rainforest in the Middle East, home to home to more than 3,000 species of plants, animals and birds. .
The adoption of eco-innovations and green tech-based optimal solutions have become key drivers of OPPO’s strategic vision towards a sustainable future. Emerging today as a necessity for preserving the future of humanity, sustainable development is essential for growth and requires significant long-term commitment. The new digital transformation is one of the main factors of a sustainable future.
Sustainability has always been in our strategic vision, complimented by our priority to innovate and provide the best possible products and services for its users. Tony Chen, founder and chief executive officer of OPPO explained it briefly, “In reflection of our brand mission of ‘Technology for Mankind, Kindness for the World’, and staying true to our core value at Benfen, we will continue We are investing in our sustainability. In doing so, we also look forward to working with partners across the industry to create a better future for people around the world.
In February of this year, we unveiled the 2021 OPPO Sustainability Report highlighting the company’s achievements in integrating sustainability and eco-friendly concepts throughout its product lifecycle. In an active effort to protect the environment, OPPO adopts a greener packaging design, and promotes the use of lightweight, reusable, recyclable, and biodegradable packaging during the design process. this. Currently, about 45 percent of packaging materials use recycled fibers, which are made from recycled wastepaper or plants such as sugarcane and bamboo.
OPPO’s product durability is enhanced through its own developed technological innovation – the Battery Health Engine that increases the life of batteries. With this technology, the battery capacity can be maintained up to 80 percent after up to 1600 charge-discharging cycles. With this groundbreaking eco-innovation, OPPO is helping to reduce electronic waste and increase smartphone life span by creating optimal performance.
OPPO SuperVooc flash charge revolutionized the industry by introducing the first fast charging technology for smartphones, improving the charging experience for 220 million users worldwide. The technology continues to drive innovation and popularize fast charging technology by licensing more than 1,800 patent licenses to third-party manufacturers to implement in their products.
As part of its sustainability measures, OPPO has established a product recycling system, offering trade-in services in local and international markets to promote recycling and reuse. -also used mobile phones. In China, more than 1.2 million phones have been recycled through the scheme so far, which equates to more than 216 tonnes of electronic waste. In the European Union and other regions, OPPO provides local recycling systems with financial support, participates in the Green Dot recycling program for packaging waste, and works with professional third party recycling company.
Apart from our efforts to protect the environment, we have long taken many steps that contribute to sustainable development, with a focus on key areas including digital inclusion, health and well-being, and youth empowerment. -onan. This is reflected in our development of the color vision enhancement feature that offers 766 display profiles, providing personalized solutions for people with color vision impairment.
This year, we announced a custom content campaign created by National Geographic to capture Iceland’s unique landscapes and landscapes in challenging low-light conditions.
As we move towards a sustainable future, OPPO remains committed to adopting new green technology solutions to improve its products and services. We are determined and excited to carve a unique path and continue to find our Inspiration Forward, ensuring everything we innovate, build and design provides our customers with the best product experience.
Lucy Aziz is the senior PR and communication manager at OPPO GCC
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