February 8, 2025

Cultivating loyal customers for brands
Delivering a new and green activity

HANGZHOU, China, October 24, 2022–(BUSINESS WIRE)–Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today officially started the 14th edition of the 11.11 Global Shopping Festival (“11.11” or “Festival”), featuring more than 290,000 brands. This year, Alibaba will equip merchants with tools and solutions to enhance their brand loyalty membership programs and unveil new products, among other initiatives, to help them succeed over time and beyond 11.11. Currently, more than 40 brands on Tmall have loyalty membership programs that exceed ten million members and 600 brands have loyalty membership programs with more than one million members.

This press release contains multimedia. See the full release here: https://www.businesswire.com/news/home/20221024005391/en/

Alibaba’s 11.11 Global Shopping Festival is the most powerful engine for business customer growth every year. (Graphic: Business Wire)

“This year’s 11.11 has the most variety of products in the history of the event, with 17 million products available to more than one billion annual active consumers on our platforms in China, thanks to the support of our brands and entrepreneurs from all over the world,” said Chui Xue, President of Industry Development and Operation Center of Taobao and Tmall, Alibaba Group. “11.11 is the most powerful engine for our merchants’ customer growth every year. Transforming consumer awareness into customer loyalty is the key to generating the best return on investment. We introduce technology and business innovations while improving supply-demand matching and loyalty membership management, to support our brand and merchant partners. Finally, we aim to make customer assets the most important force to drive long-term business growth for entrepreneurs.”

Tmall’s 11.11 presale starts at 8pm in Beijing on October 24. Two check-out windows will follow – the first window starts at 8pm on October 31 and ends on November 3, while the second window lasts from 8 pm on November 10 to November 11.

Helping brands develop high-end customers

Alibaba will support merchants in recruiting loyalty members, among other initiatives, to promote wider use of membership systems as a tool to attract, engage and retain merchants’ consumers. its platforms.

Alibaba’s ecosystem-wide premium loyalty membership program 88VIP has more than 25 million members with an annual average spend of more than RMB57,0001, which shows a high-quality consumer base with a strong intention to purchase its platforms. Alibaba is well positioned and committed to helping merchants build their own membership operations capabilities to better target and serve customers during the customer lifecycle. Many leading brands, including Nike and Unilever, are already running brand loyalty membership programs through their Tmall stores to engage with customers more effectively and acquire new customers, especially already from a base of more than 123 million annual active consumers who spend more than RMB10,000 per year2 on Taobao and Tmall.

Livestreaming continues to be an effective channel for consumer engagement, and Alibaba will support merchants with the ability to host their own livestreaming sessions during 11.11 through Taobao Live.

New products will be introduced on 11.11, including fashion and accessories from leading luxury brands Moncler and Ferrari that opened flagship stores on Tmall last month. Many brands will also showcase the fruits of their product innovation incubated based on insights from the Tmall Innovation Center (TMIC).

Supporting entrepreneurs at home and abroad

Incentives for livestreaming sessions hosted by entrepreneurs and influencers will be one of the many ways that Alibaba will provide support to small and medium-sized businesses on its platforms this 11.11. In particular, Alibaba will offer marketing exposure and customer targeting assistance on newly launched livestreaming channels.

Alibaba will also provide entrepreneurs with access to business intelligence tools and financial support. For example, a marketing analysis tool will be available to all merchants on Taobao and Tmall for the first time this 11.11 to guide merchants in real-time business decision-making. Tmall and Taobao will also provide faster payment transfers for merchants to ease their liquidity during 11.11, halving the account receivable cycle to seven days on average for some products.

To support the growing demand for logistics support from cross-border traders, Cainiao has further streamlined warehousing, customs clearance, haulage and distribution lines for 11.11. It increased the number of haulage routes in its import line by 20% and doubled the capacity of its self-operated bonded warehouses. Cainiao launched 400 line haul services covering air, sea, road and rail to cover key import markets. For exporting from China, Cainiao works closely with AliExpress to offer delivery services within a guaranteed timeframe and late shipping fees in various markets, ensuring a smooth experience for traders and consumers.

For less developed markets, Taobao Deals worked with more than 1,800 industrial clusters in China during 11.11 to offer value-added products, including groceries from more than 10,000 factories.

A glimpse into a greener consumer experience

This year will see several initiatives aimed at building a greener 11.11 community. In accordance with the newly released standard guideline for low-carbon products by Alibaba Group, on 11.11 this year, Tmall has stepped up efforts to label low-carbon products that include extended shopping. categories such as clothing, food and cosmetics in addition to energy-efficient electronics. goods to drive sustainable consumption. The new product label aims to help consumers better identify low-carbon products on the platform, assess the impact of purchases on the environment and encourage more sustainable choices.

Tmall has also partnered with 40 plus brands to start a green campaign to promote low-carbon products through various initiatives. For example, 10 brands from 40 plus such as Procter & Gamble, Haier, ThinkPad and Yili co-branded with Tmall to create innovative and sustainable shopping bags as free gifts for consumers with the aim of encouraging the consumption of sustainable products. According to Tmall, a crossover bag is made from 6 recycled PET plastic bottles that can be sourceable. In addition, Tmall together with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, used the cloud unit’s carbon management platform Energy Expert to provide online carbon footprint modeling, calculation and certification for the aforementioned 40 plus brands to they will recognize the bottom. -carbon products and carry out known sustainability practices.

Joining thousands of merchants, Cainiao will help reduce carbon emissions from delivery and packaging, in addition to boosting its parcel box recycling efforts at nearly 100,000 Cainiao Post stations offline.

About the 11.11 Global Shopping Festival

The 11.11 Global Shopping Festival began in 2009 with the participation of only 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. For the latest news and updates on the 2022 11.11 Global Shopping Festival, please visit: https://www.alizila.com/

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build future commerce infrastructure. It envisages that its customers will meet, work and live in Alibaba and it will be a good company that will last for 102 years.

1 By the end of June 2022.

2 As of the end of June 2022, among Alibaba’s more than 1 billion strong consumer base in China, more than 123 million active consumers each spend more than RMB10,000 a year on average Tmall and Taobao.

See the original version on businesswire.com: https://www.businesswire.com/news/home/20221024005391/en/

Contacts

Media Contact
Ivy Ke
Alibaba Group
+852 5590 9949
ivy.ke@alibaba-inc.com

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